 Curves and AsOne have been nominated for their partnership in the and Business Arts National Awards' Heightened Branding category . They will hear if they have been shortlisted to attend the black tie event in a London h otel (venue to be announced) in July. 
Winner anounced of AsOne's Find a Playwright competition
Wartime Memories brought to life. AsOne Theatre has selected Purbeck based playwright Nell Denton, with the unique opportunity to write a multi-media theatre piece for AsOne’s Spring 2009 tour. For several months AsOne Theatre Company has been searching for a writer for their Hey Baby! project - a series of stories revealing women's experience of pregnancy from conception to birth . The final shortlisted writers were Corfe based, Nell Denton and Clare Redway from Bath. Both talented women were invited to present their proposal for the play, 'Hey Baby!' to a panel of judges kindly hosted by the Portland Spa Conference Centre. These judges included; AsOne Artistic Director - Jane McKell, Dorset Echo Managing Director - Paul Kinvig, award winning novelist- Minette Waters and West End actor & Director - Jamie Chapman. Jane said " We are delighted to have Nell onboard. The two finalists were incredibly talented and it was difficult to choose but we had to choose the one who was closest to the brief. We felt Nell just pipped Clare to the post - more in tune with what Hey Baby! was about - the decision was unanimous." Paul Kinvig said he was thrilled to have taken part and "what I found really interesting was the idea of taking real stories from real women and making a piece of theatre with some fanastically diverse and challenging themes. Nell and Clare presented two very different treatments and tackled these very rich stories in very different ways. I think what will come out of it will be a piece of theatre that is both funny and heart-rending " A rehearsed reading of Nell's play will take place at the Portland Spa, Southwell Business Park this November. Dorset’s AsOne Theatre raise Hidden Treasure - Dorset's wartime past was brought to life to help promote understanding of the County's culture. Costumed actors and singers from Dorset's AsOne Theatre performed sections of the Dorset Federation of Womens Institute War Record Book at the Dorset History Centre in Dorchester last month. The book was the winning entry in the British Library's challenge for public libraries to unearth their hidden treasures. The book is regarded as an important record of social history in the war years and the unique event was attended by Dorset's Lord Lt and other County dignatories. AsOne were commisioned to dramatise extracts from the book and to evoke the selected characters, their stories and the times - supported by songs and music of the era.   As a part of Surestart’s Child Centres holistic integrated service, the Dorset based, AsOne Theatre embarked upon a pilot project entitled Hey Baby! A group of mothers met in a series of workshops over three months during early summer 2007 - at Portland’s Outlooks’ Children’s Centre. With their children happily in the crèche provided the group shared each others stories: their journeys of conception to birth - in workshops facilitated by AsOne Theatre’s Artistic director, Jane McKell; the projection of Lennart Nilsson’s miraculous images from inside the womb provided inspiration and education. A composer, Simon Swarbrick was commissioned to write The Hey Baby Suite in five movements: Pre-Conception/Conception; First Trimester; Second Trimester; Third Trimester and finally Labour/Birth. To compliment the music, writer, Paul Hyland joined Jane McKell in two workshops where they asked the women to put themselves in ‘Baby’s booties’ and imagine, given a voice, what Baby might have said. Paul Hyland then created a series of five poems depicting Baby’s journey underscored by Simon Swarbrick’s music.There are many stories leading up to and prevailing at the moment of conception, during pregnancy and birth. The parent’s stories are as equally complex and unique as they are simple and universal. A journey of sharing, learning, resolving, bonding and healing - Hey Baby! Contact: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for further details ‘The learning from, the sharing the story - whenever and however you want and need to - the doing things differently next time, not just in birth, but in all aspects of your life - that is how all the regrets are resolved and healed.’ - Anon Curves and AsOne Theatre WINS! Jane McKell said: "AsOne Theatre looked for a suitable business partner to invest in their 2006 Autumn Tour, a new take on the lives, music and friendship of Noel Coward and Cole Porter, Lets Do It! As a member of Curves Weymouth, I chatted to owners Joe and Barbara Hart about their possible involvement; two months later six franchise Curves were on board and the wheels were in motion."
This was special package full of fun, staff and client involvement as well as a major profiling exercise. AsOne Theatre won a Strike A Match Award from Arts and Business in September 2006; the tour was a success and the A & B Award has followed: reported in the links below. Curves/AsOne have been nominated for the A & B National Awards - watch this space to see if we are shortlisted! AsOne and their sponsor Curves Nominated for the inaugural Arts & Business SW Awards Following their innovative marketing approach to raise the brand profile of AsOne Theatre Company and Curves across Wessex, AsOne and Curves in Dorchester and Weymouth were recently approached to nominate our project for the Arts and Business South West Awards. Of the total of more than 40 nominees across 5 categories, we have been selected as one of 3 short-listed finalists for the Brand Identity Category.
Curves & AsOne Theatre Wessex AsOne Theatre looked for a business to benefit from a partnership with touring theatre; Curves (women’s fitness centres) franchisees in 6 tour towns were a perfect match. AsOne’s tour target audience for the show “Let’s Do It!” was women of 40+ which was ideal for raising Curves’ profile and expanding membership throughout five counties of Wessex.
Working together, AsOne and the independent businesses (who individually did not have resources to develop such partnerships), built great rapport with the customer’s experience at heart. It enabled both partners to reach new audiences, improve reputations, raise profile, and build brand identity in a creative way. The partnership and promotional synergies benefited both staff and clients and they supported Breakthrough, Breast Cancer Research with collections throughout the tour. |
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